Insomniac Inc.’s mission statement is very simple: "A dedication to providing
and supporting quality, progressive hip hop music for the consumer."
Along with releasing quality music, Insomniac has celebrated its 10th year Anniversary
for publishing the nationally distributed Insomniac Magazine "The World’s
Only Hip Hop Industry Publication"™. This informative and entrepreneurial
friendly magazine has helped build the Insomniac brand for a decade. Insomniac
can be found online at
www.InsomniacMagazine.com.
Insomniac’s founder IZ-REAL, has been involved in the hip hop music scene since
the early 80’s. As a youngster growing up in the Bronx River sector of New York
City, he learned first hand what hip hop was about. Seeing hip hop forefathers
like Afrika Bambattaa and Red Alert spin in the early 80’s was his first inspiration
to become involved in this brand new art-form. Shortly afterward Israel began
to record and sign with some of the early hip hop labels including B-Boy Records.
There, KRS-One listened to his demo and insisted that the president of the B-Boy
give him a deal. Like many artists who got caught-up in label politics and red
tape, IZ-REAL wasn’t happy there -nor at any other label for that matter. He
knew that one day independence would be the way to go.
After producing several indie releases, and years of
recording, producing, and dedication, Insomniac, Inc. was born. Currently
Insomniac is a full service independent promotions, publishing and recording
company. Insomniac encourages, promotes and releases quality, original and
positive hip hop music. These are all of the ideals that were once present in
hip hop music at its inception, and are of up-most priority at Insomniac.
Insomniac continues to work on quality releases featuring both prominent
artists and others that Insomniac is developing. Insomniac’s goal is to
continue to set, as well as key-in on the trends in progressive music, and to
do it "for those who can’t sleep on hip hop." ™
